Real World Advertising
Our team has worked with many online coaches, consultants, and personality-based businesses. Some of our clients are best-selling authors who have been featured on Oprah, The Today Show and Good Morning America.
Case Study 1:
How a Business Coach and Author Made 57K from a Webinar Series
13.5x ROAS
1873 New People Added to List
Landing Page Conversion Rate 42%
Summary:
Client was a business coach and author, launching a high-ticket B2B online business training program at a price tage of $2500. This coach had some momentum but was ready to scale significantly and was having trouble getting consistant results from advertising.
Goal:
This client's goal was two-fold:
1. Increase new people on list
2. Increase on-line sales
Strategy:
Make Facebook™ ads that focus on a lead magnet and webinar series with an emphasis on advanced, autopiloted video funnel to build rapport and trust with potential clients
Accomplishments:
Our team:
Built a backwards funnel to increase audience trust and loyalty
Launched of series of 3 Webinars in the first 30 days
Closed 23 sales on autoilot (no sales calls required)
Made $57K from $4,098.00 ad spend
After launching, we built an evergreen program funnel that continues getting program sales on autopilot
View the numbers by clicking on the case study.
Case Study 2:
How a New Life Coach and Author Made 4352x ROAS
Landing Page Conversion 49%
1038 New People Added to List
Summary:
Client was a new life coach and author who just launched her business. She had been successful in distributing her book through organic social media but wanted to really uplevel and scale with her proven coaching program that worked with the book.
Goal:
This life coach was starting with a new list and wanted to scale her 3.5K 1:1 program that was the companion to her life coaching book. While this online coach had experienced success through referrals, she hadn’t yet cracked Facebook™ ads. We set out to make FB™ ads work for her.
Strategy:
Create a partial build (including freebies, funnel, pixel and social media strategy) to pull together various landing pages she had created herself.
Accomplishments:
Our team launched her funnel and ads:
30 new leads per day
She still continues to add 30 leads to her list per day (3 months later)
She is looking at increasing staff to help magage her lead volume
Exceptional Rates:
$1 per funnel opt-in lead
$15 per sales call
Click-Through-Rates double industry standards (indicative of ad quality).
$0.48 cost per click (truly exceptional)
Keep in mind these exceeded industry averages which are: cost-per-click- $2, CTR- 1% for cold audience, and freebie opt-in- $2-4 per lead
In 30 days:
Booked 61 calls at $15 a piece (extremely cheap)
Closed 13 people in her 3.5K 1:1 program
Achieved a profit of 45K
4352x ROAS (return on ad spend)
View the numbers by clicking on the case study.
Case Study 3
How an Online Business Coach Made 24 K
Grew mailing list by 650% in 60 days
Increased landing page conversion rate from 15% to 58%
Yielded $2 webinar opt-ins
Summary:
Recently, our team was brought in to uplevel an online business coach who started off with dismal ad performance and poor landing page conversions for multiple freebies she marketed, plus high-cost webinar registrations.
Goal:
While the online coach had experienced success in through referrals, she hadn’t yet cracked Facebook™ and she wanted to scale. Our first change was to make Facebook™ work for her.
Strategy:
-Use our proprietary Coaching Roadmap Audit© to established several audiences for the client and begin testing which audiences converted best and with which freebies; incorporate the winning freebie into existing evergreen funnel
-Test various messages and ad types and craft a social media strategy for ads
-Use FB™ Lives at top of funnel to conduct preliminary audience testing that yields rich audience data.
-Scale winning campaigns keeping within client's budget
-Meet or exceed client's minimum 9.6x ROAS
-Develop large, highly responsive audiences who are hungry for the coach’s offerings.
-Retarget abandoned booking campaigns to pull clients back to webinar registration and 1:1 coaching page
-Create bi-monthly evergreen campaign for 1:1 coaching, to meet or exceed client income goal of 144K yearly
Accomplishments:
In 60 days
Our team:
Conducted extensive audience testing
Completed a partial build of existing funnel, including audience-tested messaging and design
Fixed several problems including an improperly firing pixel and inconsistent landing page
Grew email list by 10-20 new leads/day (an increase of 650%)
In the following 30 days:
Booked 32 calls
25% sales closing rate
8 new 1:1 VIP coaching clients ($3000 program)
Challenges:
The time frame to fill client webinars was very short.
Account budgest that increase too quickly often crash and burn
Creative solutions can be used to get registration numbers up.
Filled 1st webinar enough to make it profitable
Doubled registrations for the next webinar, with minimal increase in ad spend (due to the cumulative effect of a quickly multiplying list and evergreen freebie funnel)
View the numbers by clicking on the case study.
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DISCLAIMER:
Results will vary and depend on many factors. All business entails risk. If you're not willing to accept that, please DO NOT OPT-IN or book a strategy call.
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